Data Protection Statement

1) Information on collection of personal data and contact information of the person responsible for data
1.1. We are pleased that you have chosen to visit our website and thank you for your interest. We provide information below about how your personal data is handled when you use our website. Within this context, data is defined as all data that can be used to identify you personally.

1.2 Lars Becker at LB-Versandhandel Lars Becker, Bahnhofstrasse 6, 35767 Breitscheid, Germany, Tel. 02777 / 9110-280, Fax: 02777 / 9110-282, E-Mail: info@rugwell.com, is the data controller who is responsible for processing data on our website pursuant to the General Data Protection Regulation (GDPR). The data controller is defined as a natural or legal person who decides alone or together with others on the purpose and means of processing personal data.

1.3 This website exclusively uses SSL or TLS encryption for security reasons and for protecting transfer of personal data and other confidential information (e.g., orders or other enquiries directed to the data controller). You can recognize the encrypted connection by the "https: //" character sequence and the lock icon on your browser line.

2) Data collection when visiting our website
We only collect the data that your browser sends to our server (so-called “server log files”) when our website is used solely for informational purposes, i.e., when you do not register or otherwise send us information. Each time you access our website, we collect the following data which we technically require in order to display our website to you:

• our visited websites
• the date and time of access
• quantity of transmitted data in bytes
• source/reference from where you access our page
• used browser
• the operating system used by the accessing system
• the used IP address (in anonymized form, if necessary)

Data processing occurs in accordance with Article 6, section 1, letter (f) of the General Data Protection Regulation (GDPR) based on our legitimate interest in improving the stability and functionality of our website. Disclosure or other use of the data shall not occur. However, we reserve the right to subsequently review server log files should specific evidence indicate an instance of illegal use.

3) Cookies
We use so-called cookies on various pages to design our website in an attractive manner and to facilitate use of certain functions. Cookies are small text files that are stored on your device. Some of the cookies we use are deleted after termination of the browser secession, i.e., after you have closed your browser (so-called "session cookies"). Other cookies will remain on your device (“persistent cookies”) and enable us or our partner companies (“third party provider cookies”) to recognize your browser the next time you visit us. When cookies are installed, they will collect and process specific user information in an individualized manner such as browser values, location data and IP address values. Persistent cookies will be deleted automatically after a pre-specified time which may vary depending on the cookie.

Cookies partially serve the purpose of simplifying the ordering process by saving settings (e.g., by noting the content of a virtual shopping cart for a later visit to the website). Insofar as personal data is processed by cookies that we or one of our partners have implemented, data shall be processed either in accordance with Article 6, section 1, letter (b) of the General Data Protection Regulation (GDPR) for the sake of executing an order or in accordance with Article 6, section 1, letter (f) for the sake of safeguarding our legitimate interests in best possible functioning of our website and in customer-friendly and effective organizing of a visit to the page.

Under certain circumstances, we work together with web partners who help us to make our web presentation more interesting for you. In this case, our partner companies will store cookies (third party provider cookies) on your hard drive during your visit to our website for the above purpose. In the event that we work together with our aforementioned partners, the following paragraphs provide you with individual and separate information on how such cookies are used and the scope of respectively collected data.

Please note that you can set your browser in such a manner that you will be informed about the setting of cookies and can decide individually on accepting them or can exclude acceptance of cookies in specific instances or generally.

Each browser is different in the way it manages cookie settings. The help menu in each browser describes how cookies are managed and how you can change cookie settings. Please refer to the following links for information concerning respective, individual browsers:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen.
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/kb/ph21411?locale=de_DE
Opera: http://help.opera.com/Windows/10.20/de/cookies.html
Please note that non-acceptance of cookies may restrict the performance of our website.

4) Initiating contact
Personal data will be collected within the scope of contacting us (e.g., via the contact form or via email). The respective contact form will indicate which kinds of data are being collected when you use it. This data will be saved and used solely for the purpose of answering your request or for getting in touch with you and for technical administration affiliated therewith. Our legitimate interest in answering your request, pursuant to Article 6, section 1, letter (f) of the General Data Protection Regulation (GDPR), constitutes the legal basis for processing the data. Article 6, section 1, letter (b) of the General Data Protection Regulation (GDPR) constitutes an additional legal basis for processing data in the event that you initiate contact for the sake of closing a contract. The data will be deleted after final processing of your request, which is the case if circumstances permit the conclusion that the affected factual matter is finally clarified and is not insofar opposed by any statutory requirement to preserve records.

5) Collecting and processing data for opening a customer account and for executing the contract
Pursuant to Article 6, section 1, letter (b) of the General Data Protection Regulation (GDPR), personal data shall continue to be collected and processed if you notify us of such data for the sake of performing a contract or when opening a customer account. The respective online form will indicate the kinds of data being collected. Deletion of your customer account is possible at any time. You may delete your customer account by sending a message to the aforementioned address of the data controller. We shall store and process the data that you send to us for the sake of executing the contract. Your data will be blocked after thorough completion of the contract or deletion of your customer account, in consideration of time periods for preserving records under tax and commercial law, provided that you have not expressly approved that we continue to use of your data or that we have reserved continued use of data in a legally permissible manner as explained below.

6) Data processing for executing orders
6.1 We work together with the service provider(s) listed below who supports/support us in whole or in part in performing closed contracts. Certain personal data is relayed to said service provider(s) in accordance with the information provided below.

The personal data that we collect is passed on to the shipping company commissioned to make the delivery within the scope of performing the contract, insofar as necessary for effecting delivery of the product. We shall pass on your payment data to the commissioned financial institution insofar as necessary for payment processing. We shall notify you explicitly below if we use payment service providers. Article 6, section 1, letter (b) of the General Data Protection Regulation (GDPR) constitutes the legal basis for passing on data.

6.2 We work together with external shipping service providers for the sake of meeting our contractual obligations toward our customers. We shall pass on your name and your delivery address to one of the shipping partners we have chosen exclusively for the sake of product delivery pursuant to Article 6, section 1, letter (b) of the General Data Protection Regulation (GDPR).

6.3 Passing on personal data to shipping service providers
- GLS (shipping service provider)
Whenever GLS (General Logistics Systems Germany GmbH & Co. OHG, GLS Germany-Straße 1–7, 36286 Neuenstein) delivers products, we shall pass on your email address to GLS, pursuant to Article 6, section 1, letter (a) of the General Data Protection Regulation (GDPR), for the sake of coordinating a delivery date or respective notice of delivery, provided that you have expressly granted your approval for this purpose during the ordering process. Otherwise, we shall solely pass on the name of the recipient and the delivery address to GLS for the sake of delivery pursuant to Article 6, section 1, letter (b) of the General Data Protection Regulation (GDPR). Said information shall be passed on solely insofar as necessary for product delivery. In this case, prior coordination of a delivery date and respective transmission of status information related to delivery of the shipment shall not be possible.
You may revoke your approval at any time with effect for the future by means of notifying the aforementioned data controller or by notifying GLS in its capacity as the shipping service provider.

6.4 Use of payment service providers
- ipayment (payment service provider)

If “credit card via ipayment” is offered as the means of payment, we shall forward your personal data for the sake of handling payment, pursuant to Article 6, section 1, letter (b) of the General Data Protection Regulation GDPR), to 1&1 Internet AG, Elgendorfer Str. 57, 56410 Montabaur (hereinafter referred to as "1&1"), insofar as necessary for handling payment. You will find detailed information on how 1&1 processes personal data in the 1&1 Data Protection Statement which is available at http://www.1und1.de/Datenschutz.

- Paydirekt (payment service provider)
If you choose the paydirekt payment method, payment will be effected via the payment provider paydirekt GmbH, Hamburger Allee 26-28, 60486 Frankfurt am Main. In this case, paydirekt GmbH will collect and process your payment data (e.g., the amount of the payment and information on the recipient of the payment) and your confirmation that the payment information is correct and transmit it to your bank for the sake of executing the paydirekt payment pursuant to Article 6, section 1, letter (b) of the General Data Protection Regulation (GDPR). This kind of processing shall solely occur if it is actually necessary for executing the payment. paydirekt GmbH shall subsequently authenticate the payment via the authentication procedure as provided for you at your bank. You can read additional information on transmission and processing of your data in the paydirekt Data Protection Statement which is available at
https://www.paydirekt.de/agb/index.html.

7) Initiating contact for an assessment reminder
Assessment reminder via Trusted Shops
We shall send your email address to the assessment platform Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Cologne (www.trustedshops.de) so that Trusted Shops GmbH can send you an assessment form via email, provided that you have issued your expressed approval for this procedure during or after the order process pursuant to Article 6, section 1, letter (a) of the General Data Protection Regulation (GDPR). You may withdraw your approval at any time by means of notifying the data controller or notifying the assessment platform.

8) Online marketing
Use of Google AdWords Conversion Tracking
Our website uses the "Google AdWords" online advertising program and, within the scope of Google AdWords, the Conversion Tracking of Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as “Google”). We use the offer of Google AdWords to draw attention at external websites to our attractive offers aided by various means of advertising (so-called Google AdWords). We can establish how successful individual means of advertising are in relation to the data used in an advertising campaign. Within this context, we pursue our interest in showing you advertising that is interesting to you, in designing our website for you in a more stimulating manner and in achieving a fair computation of advertising costs. The cookie for conversion tracking is set when the user clicks on an AdWords advertisement placed by Google.

Cookies are small text files that are stored in your computer system. As a rule, these cookies become invalid after 30 days, and they do not serve the purpose of personal identification. When a user visits certain pages of our website and the cookie is still valid, Google and we can recognize that the user has clicked on the advertisement and was redirected to the indicated advertisement page. Each Google AdWords client receives a different cookie. Thus cookies cannot be traced via the websites of AdWords clients. Information that is obtained with the help of conversion cookies serves the purpose of preparing conversion statistics for AdWords clients who have chosen conversion tracking. Clients find out the total number of users who have clicked on their advertisement and were redirected to a page containing a conversion tracking tag. However, clients receive no information that could be used to personally identify the user. You can block tracking if you do not want to participate in it by deactivating the Google conversion tracking cookie via your internet browser under “edit user settings”. You will subsequently not be included in conversion tracking statistics.

We use Google AdWords based on our justified interest in targeted advertising pursuant to Article 6, section 1, letter (f) of the General Data Protection Regulation (GDPR).

Google LLC, which is domiciled in the USA, is certified for the US-European “Privacy Shield” Data Protection Treaty which warrants compliance with the level of data protection applicable in the EU.

You may read further information about Google’s data protection provisions at: http://www.google.de/policies/privacy/.

You may permanently deactivate cookies that are used for advertising projects by blocking them via appropriate adjustment of you browser software or by downloading and installing the browser plug-in which is available at http://www.google.com/settings/ads/plugin?hl=de.

Use of IntelliAd web trackings
Our website uses the web analysis service and image management of intelliAd Media GmbH, Sendlinger Str. 7, 80331 München. Anonymized usage data is processed and saved in an aggregate manner and data usage profiles are generated from said data for the sake of needs-based design and optimization of our website. Use of intelliAd trackings causes local storage of cookies. You have the right to oppose processing your usage data. Use the “intelliAd Opt-Out Function” for this purpose.

Please note that certain functions of our website may possibly not be used at all or only in a restricted manner if you have deactivated use of cookies.

9) Web analysis services
Google (Universal) Analytics
- Google Universal Analytics
Our website uses Google Analytics, a web analysis service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as “Google”). Google Analytics uses so-called "cookies", i.e. small text files that are stored on your computer and thus allow an analysis of how you use a website. The information generated by the cookie on how you use our website (including the abbreviated IP address) are typically transmitted to a Google serve in the USA and stored there.

Our website uses Google Analytics exclusively with the “_anonymizeIp ()" extension, which assures anonymization of the IP address by abbreviating it and thereby excluding direct correlation with a person. By activating IP anonymization, your IP address will be truncated by Google within Member States of the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases will the full IP address be sent to a Google server in the US and abbreviated there. In these exceptional instances, Article 6, section 1, letter (f) of the General Data Protection Regulation (GDPR) constitutes the basis for the aforementioned kind of processing based on our legitimate interest in statistical analysis of user behaviour for the purpose of optimization and marketing.

Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website and internet usage. The IP address provided by Google Analytics through your internet browser will not be merged with other data provided by Google.

You can prevent cookies from being stored by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all of the functions of our website to the fullest extent. You may moreover prevent collection of data by Google, as generated by the cookie, and collection of data related to your use of the website (including your IP address) and processing of such data by Google by downloading and installing the browser plug-in which is available at https://tools.google.com/dlpage/gaoptout? hl=de.

Please click on the following link “disable Google Analytics” as an alternative to the browser pug-in or within browsers on mobile devices in order to set the opt-out cookie which will subsequently prevent Google Analytics within our website. (The opt-out cookie will only function in the selected browser and only for the selected domain. If you delete your cookies in the selected browser, you will need to click again on said link): “disable Google Analytics”

Our website additionally uses Google Analytics for cross-device analysis of streams of visitors which is conducted via a user ID. You can deactivate cross-device analysis of your usage in your customer account under “My Data”, “personal data”.

You can find more information about handling of user data by Google Analytics in Google’s Data Protection Statement which is available at
https://support.google.com/analytics/answer/6004245?hl=de.

10) Retargeting/ remarketing/ recommended advertising
Google AdWords Remarketing
Our website uses the functions of Google AdWords Remarketing which we use to advertise for our website in Google search results and on third party websites. Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) provides this service. For this purpose, Google sets a cookie in the browser of your device that automatically enables interest-based advertising by means of a pseudonym cookie ID and based on the pages you have visited. Article 6, section 1, letter (f) of the General Data Protection Regulation (GDPR) constitutes the basis for processing based on our legitimate interest in optimal marketing.

More extensive data processing shall solely occur if you have given consented to Google that your internet and app browser history is linked to your Google account and information from your Google account is used to personalize advertisements that you view on the web. In this case, you will be logged on to Google while visiting our website and Google will use your data together with Google Analytics data to generate and differentiate between target group lists for cross-device remarketing. Within this context, Google will link your personal data temporarily with Google Analytics data to form target groups.

You can permanently deactivate setting of cookies for advertising projects by downloading and installing the browser plug-in which is available at https://www.google.com/settings/ads/onweb/.

You may alternatively find out more about setting of cookies and adjustments at the Digital Advertising Alliance under the internet address www.aboutads.info. You can finally adjust your browser in such a manner that that you are notified about setting of cookies and can decide individually on accepting them or exclude acceptance of cookies in particular instances or generally. Please note that the non-acceptance of cookies may restrict the performance of our website.

For more extensive information and the data protection provisions concerning Google and advertising, please go to the link: http://www.google.com/policies/technologies/ads/.

11) Tools and other items
Trusted Shops Trustbadge
The Trusted Shops Trustbadge has been integrated into our website so that we may display our Trusted Shops Quality Seal and may also offer Trusted Badge membership to buyers after they place an order.

This action serves the purpose of safeguarding our predominant, entitled interest, within the scope of weighing interests, in optimum marketing of our offer pursuant to Article 6, section 1, letter (f) of the General Data Protection Regulation (GDPR). The Trustbadge and the services advertised in conjunction with it are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne.

When the Trust badge is accessed, the webserver will automatically save a so-called server log file that documents access and that contains, for example, your IP address, date and time of access, transmitted quantities of data and an enquiring provider (access data). Said access data will not be evaluated and will be automatically overwritten seven days, at the latest, after you have ended your visit to the page.

Additional personal data will only be transferred to Trusted Shops, provided that you have decided to use Trusted Shops products after completing an order or have already registered for use of Trusted Shops. In this case, the agreement made between you and Trusted Shops shall apply.

12) Rights of affected parties
12.1 Applicable data protection law grants you comprehensive rights as an affected party (information and intervention rights) vis-à-vis the data controller. We provide you with information about your rights below:

• Right to information pursuant to Art. 15 of the General Data Protection Regulation (GDPR): you especially have a right to information about your personal data that we process; the purposes of processing; the categories of personal data being processed; the recipients or categories of recipients to whom your personal data was or will be disclosed; the planned storage period or respective criteria for determining the storage period; the right to rectification, deletion and restriction of processing of personal data concerning you; the right to object to processing; the right to file a complaint with a supervisory authority; the right to know the origin of your data if we have not collected it from you; existence of automated decision making including profiling and, if applicable, meaningful information about the logic involved in and the scope and intended impact of such processing and your right to be instructed about assurances, pursuant to Article 46 of the General Data Protection Regulation (GDPR), in connection with the transmission of your data to third party countries.

• Right to rectification pursuant to Article 16 of the General Data Protection Regulation (GDPR): you have the right to immediate rectification of incorrect data pertaining to you and / or completion of incomplete data stored with us.

• Right to erasure pursuant to Article 17, General Data Protection Regulation (GDPR): you have the right to request erasure of your personal data if the requirements of Article 17, section 1 of the General Data Protection Regulation (GDPR) are met. However, this right is especially not given when processing is necessary for exercising the right to free expression of opinion or information for the sake of meeting a legal obligation on grounds of public interest or for asserting, exercising or defending legal claims.

• Right of restricting processing pursuant to Article 18 of the General Data Protection Regulation (GDPR): you have the right to request restriction of processing your personal data for as long as the disputed accuracy of your data is being reviewed if you reject deletion of your data due to improper data processing and instead request restriction of the processing of your data, if you need your data for asserting, exercising or defending legal claims after we no longer need such data after achieving our purpose or if you have filed an objection due to your particular situation and no determination has been made whether our entitled grounds take precedence.

• Right to notification pursuant to Article 19 of the General Data Protection Regulation (GDPR): if you have asserted the right to rectification, deletion or restriction of processing vis-à-vis the data controller, the controller is obligated to notify all recipients, to whom personal data related to you has been disclosed, of such rectification, deletion or restriction of processing, unless notification proves to be impossible or is associated with a disproportionate effort. You have the right to be informed of said recipients.

• Your right to data portability pursuant to Article 20 of the General Data Protection Regulation (GDPR): you have the right to receive the personal data that concerns you, which you have provided to us, in a structured, commonly used and machine-readable format or to request that that such data be transmitted to another data controller insofar a technically feasible.

• Your right to withdraw issued approvals pursuant to Article 7, section 3 of the General Data Protection Regulation (GDPR): you have the right to revoke a prior approval to processing of data at any time with effect for the future. In the event of withdrawal, we shall delete the affected data immediately, provided that further processing may not be based on a legal framework that supports processing without approval. A withdrawal of consent shall not affect the legality of processing based upon consent prior to the time of withdrawal.

• Right to file a complaint pursuant to Article 77 of the General Data Protection Regulation (GDPR): without prejudice to any other administrative or judicial remedy, you have the right to file a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you believe that processing of the personal data relating to you infringes the GDPR.

12.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA, BASED UPON OUR PREDOMINANT ENTITLED INTEREST, WITHIN THE SCOPE OF WEIGHING INTERESTS, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS THAT ARISE FROM YOUR PARTICULAR SITUATION, TO FILE AN OBJECTION AGAINST SUCH KIND OF PROCESSING WITH EFFECT FOR THE FUTURE.

WE SHALL TERMINATE PROCESSING OF THE AFFECTED DATA IF YOU ASSERT YOUR RIGHT TO OBJECT.

HOWEVER, WE SHALL RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OUTWEIGH YOUR INTERESTS, BASIC RIGHTS AND FREEDOMS, OR IF PROCESSING IS FOR THE PURPOSE OF ENFORCING, PURSUING OR DEFENDING LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR PURSUING DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO PROCESSING OF THE PERSONAL DATA THAT AFFECTS YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE YOUR RIGHT OF OBJECTION IN THE MANNER DESCRIBED ABOVE.

WE WILL TERMINATE PROCESSING OF THE AFFECTED DATA FOR DIRECT ADVERTISING PURPOSES IF YOU ASSERT YOUR RIGHT OF OBJECTION.

13) Duration of storing personal data related to you
The duration of storage of personal data related to you shall be measured based on the respective statutory period for preserving records (e.g., preservation periods under tax or commercial law). Corresponding data shall be routinely deleted after expiry of the time period, provided that such data is no longer needed for performance or initiation of contract and / or if we have no entitled interest in continuing to store such data.